Our Mission

In the heart of the Gulf, under the blazing sun and lingering
humidity, stands Pensacola Shirt Company, a local apparel brand that embodies community and inclusivity.

Pensacola Shirt Co. is for everybody. Whether you're a local
legend or a visitor, Pensacola Shirt Company welcomes you. It's for everyone who calls this place home and those who are just passing through.

It is for all the people who make Pensacola what it is. It
is for those who are both on the fringes and in the limelight, bridging the gap between those who have been traditionally othered from society and those who have always 'fit in.' Pensacola Shirt Company aims to connect us all.

Pensacola Shirt Co. is for the hard-hitters, the artists,
the mariners, the dreamers, the skaters and surfers, the punks, and the poets —
We are the pulse of Pensacola, the grit of the Gulf.